Amazon Enters Indian Food Delivery Market; Orders can be Placed by the App

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Here comes the good news from Amazon India. As per reports from PTI, the e-commerce giant, Amazon India is launching its food delivery operations in select parts of Bengaluru. This move can be seen as a competition against major players like Zomato and Swiggy in the country.

The announcement by Amazon India which has been testing the service for a few months comes at a time when Zomato and Swiggy have announced laying off over 1,600 employees during the covid-19 pandemic.

An Amazon India spokesperson said, “Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times as they stay home safe. We also recognise that local businesses need all the help they can get. However, the company did not elaborate more on its expansion plans in the Indian market.

The spokesperson added that Amazon Food will be launched in select Bengaluru pin codes. It will allow customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience.”

Amazon Food Services in Bengaluru

The service will initially be available in four pin codes in Bengaluru which are Mahadevapura, Marathalli, Whitefield and Bellandur covering over 100 restaurants. These include outlets such as Box8, Chai point, Chaayos, Faasos, Mad Over Donuts & restaurants from hotel chains like Radisson and Marriott (Shao, Melange and M Cafe among others).

How to place amazon food order?

The orders can be placed through Amazon app but the option will currently be visible to customers in the live pin codes.

Major Challenge for Swiggy, Zomato

Amazon’s entry in the food delivery space can be a major challenge for Zomato and Swiggy that occupy a majority share of the food delivery market in the country.

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